If you’re shopping for shoes and comparing Hoka vs Under Armour, you’ve come to the right place! Hoka and Under Armour are popular brands known for their innovative designs and performance-focused footwear. However, each brand has unique strengths, so it’s important to understand their differences to choose the best fit for your needs.
Differences Between Hoka vs Under Armour
Feature
Hoka
Under Armour
Comfort
Plush, thick cushioning; high shock absorption
Responsive foam; moderate cushioning
Style and Design
Bold, chunky look; colorful options
Sleek, versatile; minimalistic
Sizing
True-to-size, offers wide options
True-to-size, fewer wide options
Breathability
Moderate, better for cooler conditions
High breathability; lightweight mesh
Durability
Highly durable for rugged terrain
Durable for general sports and training
Fit and Support
Secure fit with good arch support
Adaptive support for various activities
Pricing
Generally higher, specialized shoes
More affordable, wider price range
Customer Reviews
Praised for comfort, some find it heavy
Praised for versatility, mixed durability
Overview of Hoka vs Under Armour
Before diving into specifics, let’s take a quick look at each brand between Hoka vs Under Armour.
Hoka: Known for its thick, cushioned soles, Hoka specializes in running shoes designed for maximum comfort and support, especially over long distances and rugged terrain.
Under Armour: Focuses on high-performance athletic footwear, including running, basketball, and training shoes. Known for lightweight designs and advanced materials, Under Armour aims to provide durability, breathability, and versatility.
Let’s explore how these brands Hoka vs Under Armour compare across different factors like comfort, style, sizing, and more.
Comfort
When it comes to comfort, both Hoka vs Under Armour cater to users seeking reliable, cushioned footwear. However, each brand approaches comfort in different ways.
Hoka
Cushioning: Hoka shoes are famous for their thick midsoles, which offer plush cushioning that minimizes impact. This feature is especially beneficial for long-distance runners or those who experience foot fatigue.
Footbed: Hoka uses a Meta-Rocker design, which creates a smooth heel-to-toe transition, making it easier on your feet even during extended wear.
Shock Absorption: The high-stack cushioning effectively absorbs shock, making Hoka a preferred choice for runners looking for less impact on their joints.
Under Armour
Foam Technology: Under Armour incorporates Micro G® and Charged Cushioning® foam technologies, offering a responsive yet firm cushioning for energy return.
Targeted Support: Under Armour’s shoes often provide padding in specific areas like the heel and forefoot, creating a balanced feel. This support suits activities that require a quick change of direction, like basketball or training.
Breathability: While Under Armour’s comfort is slightly less cushioned than Hoka’s, the brand focuses on making shoes lightweight and breathable, which can reduce heat buildup and improve overall comfort.
Comfort Comparison
Feature
Hoka
Under Armour
Cushioning
Thick, plush cushioning
Moderate, responsive foam
Impact Protection
High
Moderate
Breathability
Moderate
High
Best for
Long-distance running, hiking
General sports, training
Style and Design
Both brands Hoka vs Under Armour emphasize unique design elements, but they appeal to slightly different aesthetics.
Hoka
Bold Look: Known for their chunky soles and bright colors, Hoka shoes stand out visually. The brand embraces an adventurous, bold design that some love, while others may find it too striking.
Functional Focus: Hoka’s design is all about maximizing comfort and performance, sometimes prioritizing these aspects over fashion-forward looks.
Sleek Design: Under Armour shoes are typically sleeker and more minimalistic in appearance, suitable for casual wear, gym sessions, and sports.
Versatile Style: With an emphasis on a sporty, versatile aesthetic, Under Armour shoes often match well with various athletic and casual outfits.
Style and Design Comparison
Feature
Hoka
Under Armour
Aesthetic
Bold, chunky, colorful
Sleek, versatile
Best for
Running, hiking
Casual wear, multi-sport
Design Focus
Comfort and performance
Style and performance balance
Differences Between Hoka vs Under Armour
In addition to comfort and style, several other factors set Hoka vs Under Armour apart:
Purpose: Hoka is designed primarily for running and hiking, while Under Armour offers a wider range of shoes for various sports, including basketball, running, and training.
Weight: Hoka shoes tend to be bulkier due to thick cushioning, whereas Under Armour shoes are often lightweight, especially models built for speed and agility.
Midsole Technology: Hoka’s thick midsole prioritizes maximum comfort and shock absorption, while Under Armour’s midsole is more responsive, focusing on energy return.
Sizing Consistency
When it comes to choosing the right size, both brands between Hoka vs Under Armour are known for generally consistent sizing. However, each has unique characteristics worth noting.
Hoka
True-to-Size: Hoka shoes usually fit true to size for most wearers, but some users with wide feet may find the toe box slightly narrow.
Roomy Fit Options: Many Hoka models offer wide options, giving those with broader feet a comfortable fit.
Under Armour
Regular Fit: Under Armour shoes often run true to size, but specific models, particularly training shoes, may have a snug fit for added support during dynamic movements.
Standard Sizing: Unlike Hoka, Under Armour offers fewer wide-fitting options, which could be a consideration for those with wider feet.
Brand Reputation
Both Hoka vs Under Armour have established themselves in the footwear industry, each with a different approach to building trust with consumers.
Hoka
Running Specialty: Hoka has built a strong reputation in the running community. Known for reliability and comfort, it’s particularly popular among long-distance and trail runners.
Quality and Innovation: Hoka is known for producing high-quality shoes that incorporate innovative features for serious runners.
Broad Appeal: As a brand, Under Armour has a wider appeal across different sports, from basketball to casual fitness. They are trusted for performance across various athletic pursuits.
Pioneering Technology: Under Armour is recognized for advancements like HOVR™ and Charged Cushioning®, which improve performance through lightweight, responsive materials.
Breathability
Breathability is essential for active wearers, and both brands Hoka vs Under Armour offer solutions.
Hoka
Moderate Ventilation: Hoka shoes are designed for comfort and cushioning, and while breathable, they may not be as airy as some lightweight models.
Best for Cooler Conditions: Due to the thick padding, some users prefer Hoka for cooler conditions, although breathable mesh is incorporated into most designs.
Under Armour
High Breathability: Under Armour prioritizes breathability, especially in running and training models. Their shoes use lightweight mesh for good airflow, keeping feet cooler during intense activities.
Durability
A durable shoe can be a worthwhile investment, especially if used regularly.
Hoka
Long-Lasting Soles: Hoka’s thick cushioning and rugged outsole make their shoes highly durable, particularly for trail and long-distance running.
Well-Suited for Rough Terrain: Known for lasting through tough conditions, Hoka shoes are reliable for long-term use.
Under Armour
Balanced Durability: Under Armour shoes generally last a long time for gym and casual use, but may not be as durable on rugged terrain as Hoka.
Lightweight Materials: While durable, Under Armour uses lightweight materials that may wear slightly quicker under intense conditions.
Fit and Support
Hoka
Secure Fit: Hoka shoes are often designed with a wide base and snug fit around the heel, providing excellent stability.
Arch Support: Known for supporting various foot types, Hoka offers consistent arch support in most models.
Under Armour
Varied Fit: Under Armour provides a more standard fit across models, with some shoes designed for dynamic sports offering tighter fits.
Customizable Feel: With in-shoe padding in specific areas, Under Armour offers adaptable support depending on the activity.
Pricing
Both Hoka vs Under Armour offer a range of prices, but there are differences in how they price their products.
Hoka: Hoka shoes are generally priced higher due to their specialized cushioning and focus on long-distance performance.
Under Armour: Under Armour shoes are often more affordable, especially for general-purpose athletic shoes, with premium models for specific sports priced higher.
Customer Reviews
Customer feedback can provide real insights into the strengths and weaknesses of each brand like Hoka vs Under Armour.
Hoka
Positive for Comfort: Most users praise Hoka for its comfort, especially for long-distance running.
Occasional Complaints: Some users find Hoka shoes a bit heavy, particularly those who prefer a lightweight feel.
Under Armour
Positive for Versatility: Users appreciate Under Armour for its balance of comfort and lightweight design.
Mixed for Durability: While generally positive, some users report that certain models could be more durable for extreme outdoor use.
Conclusion
Both Hoka vs Under Armour offer quality shoes, but they cater to different needs. Hoka is ideal for those looking for cushioned, supportive shoes for long-distance or trail running. Under Armour, on the other hand, provides versatile footwear suitable for a range of sports and general training, often at a lower price point.
Frequently Asked Questions
Which brand is better for long-distance running?
Hoka is generally preferred for long-distance running due to its high-cushion, impact-absorbing midsole.
Are Under Armour shoes true to size?
Yes, Under Armour shoes typically run true to size, though some models may have a snug fit.
Which brand has more affordable options?
Under Armour generally has more affordable options compared to Hoka, especially for basic athletic models.
Is HOKA owned by Under Armour?
Hoka was purchased on April 1, 2013, by Deckers Brands, the parent company for UGG, Teva and other footwear brands.
Is Under Armor a good brand?
Newsweek has recognized Under Armour in their inaugural Most Trustworthy Companies 2022 list. In partnership with Statista, a German company specializing in marketing and consumer data, Newsweek ranked Under Armour #2 out of 16 total companies for the Textile, Clothing, & Luxury Goods category.